Principals of Design


The Principals of Design are rules followed by artists and designers of all mediums to guide them in art making. These principals also are used to make an effective and attractive composition.


A principle of design that refers to the relative size of two elements in an image. This can be used to show an exaggeration of a smaller subject to a larger one IE: This image shows a subject that looks taller than the bridge.


(Contrast) A way of combining elements to stress the differences between those elements THAT SEEM THE SAME.


A principle of design used to create the look and feeling of action and to guide the viewer’s eye throughout the work of art.  


A principle of design that indicates movement, created by the careful placement of repeated elements in a work of art to cause a visual tempo or beat. In this image you see the rhythm in the repeating train tracks


Unity is the relationship among the elements that helps elements work this image you see all the different trees and they are all different sizes and colors, yet they all work together.


Variety is achieved by using different shapes, sizes, and/or colors of the same object. In this image we see the mountain have different shape sizes and colors


Gradation in art is a visual technique of gradually transitioning from one hue to another in this image the dark blue slowly changes to a light blue as it comes from the top of the image to the tree line